Idaho is a recreational Mecca, offering some of the most beautiful (and challenging) trails I’ve ever set Chaco on; and in the middle of a pandemic, they serve as a healthy respite from quarantining day after day. Whether you’re home all day with the kiddos, furiously teleworking or both, it’s...
Early in college, as a student majoring in public relations (PR), I knew I wanted to work for an agency. There was something about working with multiple clients as well as the variety of challenges I would help them navigate that fascinated me. When I was hired by Red Sky upon graduating in May 2019, I...
Did you know April in Idaho is Idaho Craft Beer Month? Whether you’ve been purposefully or inadvertently celebrating so far, the month-long event certainly looks different this year due to the COVID-19 pandemic. Not to mention, retail and restaurants (which craft breweries fall under) are some of the...
With nearly every industry severely impacted by the COVID-19 pandemic, small businesses everywhere are struggling to pay employees and bills. These businesses are the backbone of our communities and economy, and they need our support more than ever to stay afloat. Following the lead of the Support...
With travel bans and stay-at-home orders implemented around the nation due to the COVID-19 outbreak, the tourism industry (like so many others) has been severely impacted. The outbreak arrived just as most U.S. destinations were gearing up for spring and summer tourists; and now, they’re having to...
As a mom who is working from home during COVID-19, finding STEM (science, technology, engineering and mathematics) education resources and activities to keep my teenage daughter busy is challenging. To keep her attention, the activities need to be fun and match her interests. So, I turned to our client...
The rapid onset of the COVID-19 crisis has been astonishing, causing major disturbances in daily life within days of most Americans learning about the threat. These disturbances have only been amplified by the other virus, misinformation, which spreads at the speed of thumbs on social media....
Ideation (noun) — The capacity for or the act of forming or entertaining ideas — The least of my strengths StrengthsFinder is an online test used to measure talent themes or — you guessed it — strengths. After rolling through about 200 questions, the test will spit out a list ranking your strengths...
Are we all ethical at our core? Without a doubt, I believe that I am. There isn’t much to this question – I thought – until I skimmed an article discussing ethics in today’s business world. The author presented that same question in a thought provoking way showing there is more depth to its answer than...
Yeah, we know... there are way more than six reasons why this TreeFort Music Fest will take our favorite festival above and beyond the amazing experiences of years past. But in honor of the sixth anniversary, we pulled together some of the most exciting changes and additions we can't wait to see. 6...
It’s the great purge season. Or, perhaps more kindly, the great reset. Welcome to the turn of the year when we say out with the old and in with the new - whether we’re talking about goals, resolutions or inboxes. We take stock of where we are in the world and what is to come. And we consciously (or...
You may have noticed that millennials are dominating today’s headlines, causing a stir for companies tasked with hiring this growing demographic, and poking holes in traditional marketing and economic models. So what’s all the fuss about? Depending on whom you talk to, the term millennial (or...
Your mother likely said more than once, "If you don't have something nice to say, don't say anything at all." In reality, that can be tough to abide by. In conversations, Q&A sessions and interviews - we can be confronted with difficult and downright 'un-nice' things that others are trying to get...
You know the image. Tears of joy streaming down a young man's face as he hugs the NFL commissioner. After years of hard work in the trenches and weeks of speculation, rumors and every misstep catalogued by prospective employers, a football player gets picked to compete at the highest level. Last night...
As we head into another legislative session, issues near and dear to our hearts (and the future of our state) take center stage. But when the session ends, how do you keep the conversation going? How do you keep the right people informed and engaged to keep the momentum needed to inspire change?...
Minus holiday parties and sugar-filled gifts of gluttony, nothing indicates the end of the year than a herd of lists forecasting the New Year. So keeping in the spirit of overindulging, here is our list of lists, featuring some of our favorite predictions, prognostications and wild ass guesses for...
Since the early days of Red Sky, we’ve made a focused effort to give back to the community which has supported our agency and helped us grow. We believe in the power of connection and community, in doing well by doing good. We also believe that each individual finds passion and purpose in different...
It seems ridiculous. An anomaly. A statistical error. But according to research from two Bruskin/Goldring research studies more than 15 years apart, public speaking is the number one fear of Americans. That tops heights, illness and even death. While this may seem counterintuitive, take a moment to...