Early in college, as a student majoring in public relations (PR), I knew I wanted to work for an agency. There was something about working with multiple clients as well as the variety of challenges I would help them navigate that fascinated me. When I was hired by Red Sky upon graduating in May 2019, I...
Did you know April in Idaho is Idaho Craft Beer Month? Whether you’ve been purposefully or inadvertently celebrating so far, the month-long event certainly looks different this year due to the COVID-19 pandemic. Not to mention, retail and restaurants (which craft breweries fall under) are some of the...
With travel bans and stay-at-home orders implemented around the nation due to the COVID-19 outbreak, the tourism industry (like so many others) has been severely impacted. The outbreak arrived just as most U.S. destinations were gearing up for spring and summer tourists; and now, they’re having to...
Do you know how to engage effectively with your customers? Do you know what they want from their retail and brand experience? Begin by understanding their values and motivations, what influences their purchasing decisions - it’s more than a transaction. Red Sky looked at several consumer segments that...
Ideation (noun) — The capacity for or the act of forming or entertaining ideas — The least of my strengths StrengthsFinder is an online test used to measure talent themes or — you guessed it — strengths. After rolling through about 200 questions, the test will spit out a list ranking your strengths...
Are we all ethical at our core? Without a doubt, I believe that I am. There isn’t much to this question – I thought – until I skimmed an article discussing ethics in today’s business world. The author presented that same question in a thought provoking way showing there is more depth to its answer than...
Is it a coincidence that April, the same month that celebrates National Beer Day, was named Idaho Craft Beer Month? We think not. Idaho’s craft beer industry is growing strong, currently at over 50 breweries. To celebrate the inaugural Idaho Craft Beer Month, here are a few reasons we think Idaho is...
It’s the great purge season. Or, perhaps more kindly, the great reset. Welcome to the turn of the year when we say out with the old and in with the new - whether we’re talking about goals, resolutions or inboxes. We take stock of where we are in the world and what is to come. And we consciously (or...
You may have noticed that millennials are dominating today’s headlines, causing a stir for companies tasked with hiring this growing demographic, and poking holes in traditional marketing and economic models. So what’s all the fuss about? Depending on whom you talk to, the term millennial (or...
As we head into another legislative session, issues near and dear to our hearts (and the future of our state) take center stage. But when the session ends, how do you keep the conversation going? How do you keep the right people informed and engaged to keep the momentum needed to inspire change?...