Branding & Marketing

Today your marketing efforts have to work harder to cut through the clutter, engage your audience and stay top of mind. This starts with your brand — the emotional connection experienced by your target audience when they encounter your organization, service or product. Your audience’s perceptions are based on the types of experiences you deliver. These experiences must clearly demonstrate your unique value and differentiate you from the competition. When it comes to your brand, perception is everything.

Brand Strategy & Development

Brand Strategy & Development

Building a successful brand isn’t done in a day, week or even a month. It’s a concerted, collaborative effort that requires self-evaluation and a deep understanding of your industry, markets and customers.

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Experiential Marketing

Experiential Marketing

Successfully connecting with your target audience relies on your ability to tap into the emotional elements (how you make them feel) and not just the promotional components (how you’re delivering the message).

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Branding & Marketing Case Studies

Who We've Worked With



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Elena Harrington

We have had a wonderful experience working with Red Sky Public Relations on a targeted, local influencer marketing campaign, featuring seasonal pulses, highlighting our new flagship stores (Albertsons on Broadway and Market Street). They have helped us reach and resonate with established influencer audiences and share what these stores have to offer to the local community. With the Red Sky team’s attention to detail, organization, effective communication and strong community ties, we are proud to collaborate with this local organization to help serve and enrich our community through these unique stores.

Elena Harrington
Digital and social marketing | PR| Influencer Marketing, Albertsons

Diane Norton

“Red Sky has been able to amplify our campaigns through earned media. Through their deep media relationships, they’ve been able to make touchpoints about Visit Idaho and why it’s special and engage and make pitches to the media where they elevate the messages in our campaign. I can appreciate all the employees that we’ve worked with at Red Sky. They’re very strategic and valuable for us. I love when [Red Sky] come into our office. The room ignites. I can hear the laughter and the collaboration and just the ideas bouncing off everybody. It makes me smile. They’re smart and they’re fun.”

Diane Norton

Tourism Manager, Idaho Department of Commerce

Connie Miller

“Red Sky PR has been a wonderful strategic partner and I highly recommend them with your communication needs.  They continue to deliver valuable expertise in communicating the most important facets around our purpose and new strategies.  Their team strives for top notch quality to create accurate messaging, and in the most professional and simplistic manner.  The professional team at Red Sky PR has proven to be timely, insightful, and each team member is fully invested in understanding our member’s needs and the organization’s desired outcomes.  They have been instrumental in helping us precisely tell our story, and we achieved success in communicating effectively our true purpose.”   
Connie Miller

former President/CEO, Icon Credit Union (now Horizon Credit Union)

Megan Ronk

Red Sky truly understands Idaho and how to move the needle with key stakeholders. They bring a high level of expertise and creativity to strategic communication processes. Whether it’s helping our team build and execute a social media plan or working with Idaho businesses who have a success story to share outside of Idaho, Red Sky has the experience and know-how to make a wide range of initiatives happen.

Megan Ronk

Former Director, Idaho Department of Commerce

Joshua Whitworth

Red Sky exceeded every expectation and provided unsurpassed quality in our branding efforts. The professionalism, attention to detail and genuine interest in the success of our communication efforts that each member of the Red Sky team brought to every step of our project has made them invaluable. Working with this dynamic team was integral to the success of our branding project now and into the future.

Joshua Whitworth

Chief Deputy Controller, State of Idaho Controller’s Office