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Where Business Mindset Meets Creative Spirit

Insights, information and inspiration to create and share your story more effectively.

The Treefort Effect: Considering the Festival’s Impact on Boise & Beyond

By the end of next week, more than 23,000 people will have descended upon downtown Boise to get their Treefort on; and it’s very likely that, just like in 2018, more than 30 percent of them will hail from outside of Idaho. While many will walk away with a new appreciation for a musician, an artist or...

Red Sky’s Ultimate Guide to Treeforting for Newbies, Pros and Everyone in Between

Will this be your first time at Treefort Music Fest or have you been rocking the five-day music-and-more fest for all seven years? No matter your level of experience, Treefort’s rapid growth and sheer breadth can be both amazing and overwhelming for newbies and pros alike. As we get ready for downtown...

5 Reasons Why Idaho is The Next Craft Beer Destination

Is it a coincidence that April, the same month that celebrates National Beer Day, was named Idaho Craft Beer Month? We think not. Idaho’s craft beer industry is growing strong, currently at over 50 breweries. To celebrate the inaugural Idaho Craft Beer Month, here are a few reasons we think Idaho is...

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800 W. Main Street, Suite 620
Boise, ID 83702

Phone: (208) 287-2199

Fax: (208) 287-2198

Website by Shannon Braach

Lynda Bruns

Vice President/Partner

A native of Scotland with 30 years of national and international marketing experience, Lynda has led strategic planning, branding, marketing, economic development and community engagement efforts for a wide range of organizations — from municipalities, government agencies, financial institutions and nonprofits to travel, hospitality and a variety of other private sector businesses. She is skilled at uncovering a company’s culture, business processes and strategic goals, which are fundamental to strategic planning, branding and communication development that meet client goals. As project lead for communication efforts, Lynda counsels clients at every step.

Clifton Strengths

Individualization
Arranger
Communication
Relator
Connectedness

Connect

Amber Lovotti

Account Manager

Amber Lovotti is the powerhouse behind Red Sky’s process and project management. With a passion for keeping things organized, she takes on the role of wrangling both the business minds and creative spirits at the agency. As the dedicated project lead, Amber ensures that client projects and agency initiatives stay on track and on time, all while sporting an upbeat attitude and a persistent smile. Beyond her organizational prowess, Amber dives into spearheading media and influencer relations for clients, while staying on top of the ever-evolving social media landscape and marketing trends. A proud graduate of Boise State University with a degree in marketing, Amber brings her expertise and enthusiasm to every task she tackles.

Clifton Strengths

Harmony
Arranger
Consistency
Positivity
Individualization

Connect

Gloria Miller

Senior Account Executive

With 13 years of experience, Gloria brings her unique charm and expertise to Red Sky and its clients. Specializing in travel and tourism, she works her magic to generate buzz for destinations, hotels, and resorts. With skills ranging from media relations to event planning, Gloria is the ultimate PR guru. She’s a master at building connections and securing extensive media coverage, always keeping up with the latest PR trends. When she’s not expanding on her knowledge and professional achievements, Gloria enjoys a good happy hour, preferably sipping the finest offerings from an Idaho winery. She’s also a proud Oregonian, cheering for her Broncos and doting on her adorable fur babies, Carlson and Edo.

Clifton Strengths

Positivity
Empathy
Includer
Arranger
Woo

Connect

Sean Olson

Content Strategist

Sean is a Senior Account Executive at Red Sky Public Relations helping clients with crisis communications, message development, communication planning and marketing. He has worked across a multitude of Industries, including state and federal government agencies, financial institutions, healthcare, nonprofits, higher education, utilities, commercial development and more. Prior to joining Red Sky, Sean worked with a digital marketing team that launched the successful Snake River Farms eCommerce site.

A former reporter with nearly a decade in experience writing for newspapers, Sean specialized in telling complicated stories in simple, accessible ways. He worked as a beat reporter for the largest newspaper in New Mexico covering politics, the Legislature, city and county government, water, public policy and he led an occasional investigation. He also wrote stories about zoo animals.

Clifton Strengths

Context
Individualization
Strategic
Learner
Analytical

Connect

Sophia Hartsock

Account Executive

Sophia is a dynamic addition to the Red Sky team with a keen understanding of effective communication strategies. Sophia thrives in various areas of the PR landscape where her diverse skill set allows her to tackle different challenges with adaptability. Sophia deals mostly with media and influencer relations where she builds and nurtures relationships with journalists and media outlets as well as understanding the power of social media and its impact on brand exposure.

Her educational foundation is rooted in her alma mater, Boise State, where she earned her bachelor’s degree in communications. Complementing her degree, she also holds a PR certificate, further solidifying her commitment to mastering the craft of public relations.

Clifton Strengths

Adaptability
Includer
Positivity
Futuristic
Harmony

Connect

Bryan Escobedo

Senior Content Strategist

Bryan is a versatile writer, editor and strategist, specializing in brand development and crafting impactful messaging that engages audiences and inspires action. With an innate talent for ideation and streamlining processes, he lives for brainstorming sessions, simplifying the complex and delving into the creative process to craft audience-specific and SEO-friendly content that delivers results without sounding like a robot. His diverse marketing and advertising background spans agency and corporate roles, where he has successfully spearheaded communication initiatives and developed compelling content for a broad spectrum of organizations, ranging from agile startups to global enterprises across various industries.

Clifton Strengths

Individualization
Positivity
Strategic
Input
Woo

Connect

Julie Chigbrow

Senior Account Executive

Naturally curious and engaged in understanding all sides of an issue, Julie has a deep knowledge of public affairs and community engagement honed over a decade of experience across diverse industries. With a passion for organization and bridging communication gaps, Julie prides herself on navigating the ever-changing communications landscape and developing compelling narratives. She excels at executing strategic communication for transformative projects and critical issues.

Born and raised in Idaho, Julie is a lover of literature, dance, good food, a crisp craft beer and her cat Meiko.

Clifton Strengths

Learner
Input
Relator
Responsibility
Deliberate

Connect

Jessica Flynn

Founder/CEO

As Founder and CEO of Red Sky, Jess provides strategy and ideation across the client portfolio and leads the agency’s reputation management and executive coaching programs which include public speaking, media relations, crisis communication and personal brand.

With more than two decades of journalism and PR expertise, she is a trusted advisor to private- and public-sector leaders who turn to her to handle high-stakes issue communication and crisis response. One of Jess’ most valuable assets is her deep knowledge and connectivity to the people and issues that drive business in Idaho — from the political landscape and entrepreneurial ecosystem to economic development efforts and the changing dynamics of legacy and emerging industries. Jess was an Emmy award-winning journalist, recognized as a CEO of Influence, and served as a federal appointee to the National Women’s Business Council. She is currently a Director of First Federal Bank, Honorary Commander of the Idaho Air National Guard and executive board member of the Women’s and Children’s Alliance.

Clifton Strengths

Activator
Ideation
Competition
Strategic
Command

Connect

Chad Biggs

Vice President/Partner

Chad leverages his extensive corporate communication and content strategies to help Red clients engage and inspire their audiences by seamlessly connecting strategy, audience, and story. His extensive communication experience spans media relations, merger / acquisition communications, content marketing, crisis management, and internal communication. He has worked with notable clients across the grocery retail, technology, education, healthcare, and clean energy space. Chad’s expertise also extends to media research and awareness measurement efforts. When he’s not crafting compelling messages, Chad is likely on the sideline of a Lacrosse field watching his son, being ego-checked by his teenage daughter or enjoying the Idaho outdoors or some live music, preferably both.

Clifton Strengths

Learner
Ideation
Empathy
Adaptability
Responsibility

Connect

Tracy Bresina

CFO/Partner

Tracy manages finance, operations and human resources for Red Sky. From accounting and financial reporting to compliance, recruiting and much more, her dynamic, invaluable role is critical to keeping the agency firing on all cylinders and enables her colleagues to focus on delivering the best counsel and content to clients. As a partner, she enjoys the strategic role she plays in guiding the agency’s business health and direction.

Born and raised in Montana, Tracy moved to Idaho to earn a bachelor’s degree in psychology and business administration at Boise State University. She has continued her education at NNU to develop a broader base of knowledge in business administration. She is also a member of Human Resources Association of the Treasure Valley and was named an Idaho Business Review Women of the Year in 2014.

Clifton Strengths

Responsibility
Empathy
Analytical
Context
Arranger

Where Business Mindset Meets Creative Spirit

Insights, information and inspiration to create and share your story more effectively.

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