Brand Strategy & Development

Expertise: Branding & Marketing

Building a successful brand isn’t done in a day, week or even a month. It’s a concerted, collaborative effort that requires self-evaluation and a deep understanding of your industry, markets and customers. Whether you’re an established organization or starting from scratch, our strategic approach follows the same proven process.


Conduct industry & market research. Discuss brand platform & value proposition. Identify target audience(s) & personas.


Capture objectives & requirements in a creative brief. Design mood boards and logo concepts. Craft targeted messaging. Create a brand launch or relaunch strategy.


Manage the brand rollout on your behalf. Assist you with recommended tactics. Measure and optimize.

Brand Strategy & Development Case Studies

Who We've Worked With

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Joshua Whitworth

Red Sky exceeded every expectation and provided unsurpassed quality in our branding efforts. The professionalism, attention to detail and genuine interest in the success of our communication efforts that each member of the Red Sky team brought to every step of our project has made them invaluable. Working with this dynamic team was integral to the success of our branding project now and into the future.

Joshua Whitworth

Chief Deputy Controller, State of Idaho Controller’s Office

Megan Ronk

Red Sky truly understands Idaho and how to move the needle with key stakeholders. They bring a high level of expertise and creativity to strategic communication processes. Whether it’s helping our team build and execute a social media plan or working with Idaho businesses who have a success story to share outside of Idaho, Red Sky has the experience and know-how to make a wide range of initiatives happen.

Megan Ronk

Former Director, Idaho Department of Commerce

Michelle Edmonds

Red Sky knows what a television journalist needs: interesting stories, compelling interviews and video that makes a viewer take notice. They are a team I turn to when I have a story idea and a team I will always listen to when they come to me with a story pitch.

Michelle Edmonds

News Anchor, KIVI 6-ABC Boise

Wade Johnson

Red Sky has been a terrific partner for us. They have guided us through some key transitions by providing experience and expertise in branding, marketing strategy, communications and public relations. Together we have been able to accomplish so much more than we could have without them. Their leadership and direction has been spot on. We are grateful to have Red Sky be an important and integral part of our team.

Wade Johnson

CEO, Valor Health