Case Study

Valor Health

Rebranding a Community Hospital


In 2014, Walter Knox Memorial Hospital (WKMH) celebrated 50 years as the trusted healthcare resource in Gem County. Despite its role as a critical access hospital, WKMH faces limited growth opportunities and a decline in federal reimbursements
leave limited opportunities to extend its legacy.

While many rural hospitals are being absorbed by larger systems or ceasing operations entirely, WKMH is proactively taking steps to expand its relevance to the communities it serves. Its leadership team seeks to add services reflective of community demographics and needs. The hospital has also elevated the expertise of its physician partners, equipment and on-site capabilities in key service lines to mirror those of the larger healthcare systems in the Treasure Valley.

Despite these steps, community awareness is limited, presenting a substantial opportunity to educate and engage the local community about the care available to them in their backyard.


Based on research conducted within WKMH and in the community, Red Sky recommended a renaming and rebranding initiative. Red Sky led a branding session, which was used to develop a new brand platform and identity. These elements were leveraged to develop an integrated brand launch campaign for educating internal and external audiences.


Collaborating with partners, Red Sky helped develop the following assets for Valor Health:

  • Logo
  • Introductory brochure
  • Stationary system and business cards
  • Newsletter template
  • Billboards
  • Banner
  • Brand standards guide
  • Website
“Red Sky has been a terrific partner for us. They have guided us through some key transitions by providing experience and expertise in branding, marketing strategy, communications and public relations. Together we have been able to accomplish so much more than we could have without them. Their leadership and direction has been spot on. We are grateful to have Red Sky be an important and integral part of our team.”

Wade Johnson

CEO, Valor Health

About Red Sky

Red Sky is a strategic partner skilled in illuminating the key audiences and most effective channels for sharing your story. We align communication strategy with your business goals.