Business strategy is the bedrock of any communication effort; part art, part science, it aligns multiple forces toward a common vision. Our approach to business strategy is a collaborative process where we work with you and other key stakeholders to understand your “why” — why you do what you do — as well as your vision, mission, target audiences and measurable business goals. This allows us to collectively clarify your differentiators, recognize messaging gaps and identify any missed opportunities. The output of this session is a strategic insights report, capturing the key findings along with our recommendations for meeting your business goals.
Chief Deputy Controller, State of Idaho Controller’s Office
Red Sky truly understands Idaho and how to move the needle with key stakeholders. They bring a high level of expertise and creativity to strategic communication processes. Whether it’s helping our team build and execute a social media plan or working with Idaho businesses who have a success story to share outside of Idaho, Red Sky has the experience and know-how to make a wide range of initiatives happen.
Former Director, Idaho Department of Commerce
Red Sky knows what a television journalist needs: interesting stories, compelling interviews and video that makes a viewer take notice. They are a team I turn to when I have a story idea and a team I will always listen to when they come to me with a story pitch.
News Anchor, KIVI 6-ABC Boise
CEO, Valor Health