Expertise: Public Relations
Earned media is achieved through thoughtful and targeted pitches, news releases, sponsorships and events that break through the clutter and pique the interest of reporters and news outlets. Through years of building trusted relationships with print, broadcast and trade press, we’re skilled at presenting story ideas and resources tailored to each journalist’s focus to boost coverage. Beyond proactive pitching and identifying news release and thought-leadership opportunities, we can create leadership biographies, fact sheets, media kits, infographics, imagery and other digital assets to support coverage efforts — and we track it all for you in our monthly coverage and analysis reports.
Chief Deputy Controller, State of Idaho Controller’s Office
Red Sky truly understands Idaho and how to move the needle with key stakeholders. They bring a high level of expertise and creativity to strategic communication processes. Whether it’s helping our team build and execute a social media plan or working with Idaho businesses who have a success story to share outside of Idaho, Red Sky has the experience and know-how to make a wide range of initiatives happen.
Former Director, Idaho Department of Commerce
Red Sky knows what a television journalist needs: interesting stories, compelling interviews and video that makes a viewer take notice. They are a team I turn to when I have a story idea and a team I will always listen to when they come to me with a story pitch.
News Anchor, KIVI 6-ABC Boise
CEO, Valor Health