Idaho’s Court System Refreshes its Brand Identity and Annual Report
Client Overview
The Idaho Supreme Court is the highest court in the state of Idaho and has the responsibility of ensuring fair and impartial administration of justice for all. However, the court recognized that it needed to build stronger relationships, increase trust, and elevate the perception of the Idaho court system with citizens, partners, and stakeholders throughout the state. To achieve this goal, the court aimed to communicate the basic components of how the courts operate and clearly convey its value, principles, and services to different stakeholders. Red Sky PR was engaged to help the court refresh its brand identity and develop its annual report in a more accessible format.
ObjectivesThe primary objective of the project was to provide useful data and information to all Idahoans, describing court structure, programs, and value to the state. Specifically, the court aimed to:
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Build stronger relationships with citizens, partners, and stakeholders
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Increase trust in the Idaho court system
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Elevate the perception of the Idaho court system
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Clearly convey the value, principles, and services of the Idaho court system
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Provide useful data and information to all Idahoans
Approach
Red Sky collaborated with the Idaho Supreme Court to refresh its current brand and provide guidelines for brand use to provide consistency across all communication touchpoints. The brand refresh exercise involved the development of a separate but aligned branding platform exercise to further define values, positioning, personality, voice, and brand promise. The refreshed brand identity was designed to be more approachable, consistent across communication channels and formats, and to better resonate with the court’s stakeholders.
The annual report brochure was also restructured to inform key stakeholders across multiple formats. Red Sky ensured that the new brochure design and content clearly communicated the value of the Idaho court system and its programs to all Idahoans. The new annual report brochure design also utilized the refreshed brand identity.
Results
The new brand identity, along with the annual report brochure design and content, was well-received by stakeholders and helped the court to communicate its value and principles more effectively. Red Sky’s collaboration with the Idaho Supreme Court resulted in a successful brand refresh and annual report redesign that helped the court to build stronger relationships, increase trust, and elevate the perception of the Idaho court system.
