Case Study

CWI Apprenticeship Program Toolkit


CWI’s Economic Development team was experiencing a lack of awareness among faculty members for the school’s registered apprenticeship program. Despite the ED team’s outreach efforts, faculty members didn’t know about or understand the benefits of the program for their students or how simple it was to align with their curriculum.


To build awareness and consideration of the apprenticeship program, Red Sky recommended an internal awareness campaign in the form of a program toolkit. The objective of the toolkit was to arm the ED team’s representatives with a simple, effective vehicle to present the program to faculty members, explain its benefits and encourage them (and their students) to participate. The toolkit needed to be easily presentable in small meetings or presentations to larger groups as well as be able to stand along as a leave-behind piece. To achieve this, Red Sky recommended and developed the following components:

  • Professional pocket folder with business card slot and a call-to-action, used to enclose program-specific collateral and information
  • Introduction letter from CWI President introducing and advocating for support of the apprenticeship program and encouraging faculty members to participate
  • Professional brochure with high-level language introducing and explaining the apprenticeship program and what it means to faculty members along with a call-to-action
  • Infographic/flyer detailing insightful statistics/facts regarding the merits of registered apprenticeships
  • Program success stories highlighting the experiences and inspirational quotes of a student, faculty member and employer involved with the program
  • FAQ document featuring the most common/anticipated/frequently asked questions about the program from a faculty member prospective
  • Program emails targeted to faculty members and other CWI audiences teasing an upcoming program launch event

Program deployment is anticipated in Fall 2018.

“The College of Western Idaho contracted on several occasions with Red Sky PR over our start up history. Red Sky professionals demonstrated incredible capacity to “get up to speed” on our challenges and brought an amazing “can do” attitude. They delivered. Simply put- Red Sky delivers everything they say and more. Their work is professional, on time, on budget, relevant and effective.”

Bert Glandon

President College of Western Idaho

About Red Sky

Red Sky is a strategic partner skilled in illuminating the key audiences and most effective channels for sharing your story. We align communication strategy with your business goals.