Minus holiday parties and sugar-filled gifts of gluttony, nothing indicates the end of the year than a herd of lists forecasting the New Year. So keeping in the spirit of overindulging, here is our list of lists, featuring some of our favorite predictions, prognostications and wild ass guesses for 2016.
Colleagues from across the pond weigh in on the marketing landscape for the year ahead for brands in the Guardian, from removing jargon from their communication and storytelling efforts to focusing on creating quality video content.
Finally, a prediction to drop the digital from digital marketing – the modern day “department of redundancy department.” Forbes hits up CEOs, Presidents/GMs, CMOs, authors and executive recruiters to round out this list.
Digital Transformation Going Mainstream in 2016, IDC Predicts
IDC predicts that a third of the top 20 companies in every industry will be “disrupted” over the next three years, meaning their revenue, profits and market position will deteriorate — not that they will go out of business. Similar thoughts shared by Brian Solis during a recent EdSessions talk on disruption.
Chad Pollitt’s presentation at Content Marketing World was one of the most valuable ones I attended during the entire conference and his predictions article reflects many of these insights. Have an audience you’re trying to reach in 2016? This one is a must read.
Bryan and Marissa recently attended a Content Rules workshop with Michael Brenner and have been raving about it since returning earlier this month. Here he taps into his notable contacts to get their take on 2016, including an extensive tongue-in-cheek diatribe from Ann Handley.
A seriously in-depth look at the biggest platforms and where they will be moving in the coming year. Take some time to dive in and digest.
A fresh(er) take on the 2016 list – things that anyone with content plans should adhere to in the
Finally, one I think we all should agree and focus on in the year ahead, whether it is making better use of our audience insights and data or simply thinking more about the best value we can provide to our audience.