Situation
Inovus Solar developed durable, off-grid solar-powered products that spanned lighting, remote monitoring, security and a variety of other applications. Following substantive change among its leadership team and efforts to refocus its business strategy, Inovus Solar wanted to tell its refreshed story more effectively to prospective customers, investors and business partners. Red Sky was tapped to help develop an overarching communication strategy to support sales and broader awareness efforts.
Approach