Economic Development, Tourism/Hospitality
Focused on the promotion of place, Red Sky has extensive expertise in showcasing the unique attributes of a destination to a national and global audience. With expertise honed promoting the first all-season resort to open in North America in two decades, our team integrates traditional media relations tactics with new social media outreach and stakeholder consensus building to create buzz and drive engagement and evangelism for a destination.
Education
Access to higher education is a passion deeply imbedded in our team, and we have expertise in developing and working with public and private partnerships around the issues of access and affordability, and institutional visibility and advancement. Our counsel with institutions at local, state and federal levels spans decades.
Health Care
Healthcare companies and associations transform lives. Red Sky’s healthcare team has a deep understanding of this complex industry and a global collaborative community ensures that our clients have a strong voice in the worldwide dialogue about healthcare and its power to change people’s lives. We know that the healthcare business is consumer-driven and today’s world demands transparency. Our goal is to help organizations strategically communicate in this highly regulated and competitive environment.
Health & Wellness
Red Sky’s team has deep expertise in the food, wellness and nutrition public relations and marketing arena—with experience working with some of the largest companies in the United States. We understand the protocols and best practices that convert nutrition and health science into compelling marketing tools and headlines. Our team offers a wide range of food-and-nutrition communication services. We know that to be successful, a food marketer must connect with the cultures, lifestyle, perceptions and attitudes that compel consumers to buy.
Public Affairs
We offer sophisticated, non-partisan public relations strategies to help clients succeed on public issues and in working with government at all levels. Communicating effectively with elected officials, regulators, opinion leaders, special interest groups and others can be crucial to an organization’s success. Shaping public opinion is equally critical. Managing the flow of information through the news media – and increasingly through social media – can determine success or failure. We are not lobbyists, but we do work collaboratively with lobbyists to design and manage comprehensive programs tailored to client interests.
Technology
We are committed to the support and nurturing of the region’s tech community, from advising start-ups to meeting the needs of mature companies. In addition to communications strategies, our counsel includes strategic business planning, organization building, preparing investment presentations, and positioning to support exit strategies. We allocate pro bono time to support tech industry networking groups and very early stage start-ups and entrepreneurs.