Healthy Eaters Field Trip Program: Albertsons/SuperValu
According to the Center for Disease Control and Prevention, childhood obesity affects one in three children in the United States. In an effort to change this statistic and teach kids healthy eating habits at a younger age, Red Sky helped Albertsons/SuperValu roll out the “Healthy Eaters” field trip program throughout the Western US to empower children to make healthy food choices. The public education campaign utilized traditional media relations, video production, new media techniques, and grassroots tactics to spread the word.
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Tucanos Brazilian Grill
Red Sky led PR efforts to introduce Tucanos Brazilian Grill to the Treasure Valley market, with goals of creating awareness prior to the opening, and driving new trial in the restaurant after opening. The agency developed a strategic media relations and social media plan that integrated with a paid media campaign, corporate social media training, and internal marketing efforts to launch the regional restaurant’s first location in Idaho. Media relations training and outreach along with buzz building activities leveraged a variety of traditional and social media channels and word of mouth techniques. The two-month program resulted in traditional media coverage in multiple print, radio and television outlets and a significant ‘Share of Voice’ in the social media realm. From live TV interviews to Tweetups, print reviews to sneak-eats for media and bloggers and a VIP party, Red Sky’s efforts were an integral part in a restaurant opening that was the most successful in the company’s history and drew 27,000 guests to the restaurant in the first five weeks. Restaurant leadership remarked, "... Red Sky Public Relations set a new bar for Tucanos Brazilian Grill, outperforming any other firm we have used in the past."
Tamarack Resort Global Media Relations Taking a vision to reality, and spreading the brand throughout North America and across the ocean requires a multi-pronged communications effort. Jessica Flynn led the global media relations effort for Tamarack Resort, with coverage in the past two years alone reaching a circulation of more than 355 million for America's newest destination resort.
